Overwhelming amounts of content are being produced each year, and more people around the world have streaming access than ever before. But with so many titles available at our fingertips—5,000 on Netflix, another 20,000 on Prime—we suffer under choice paralysis. 

The average Netflix user under 35 passes on over 300 titles before picking something to watch. We think they’d rather take a recommendation from a voice they can trust, and we believe that fans are the best salespeople.